Consumer Concerns Over Information Security on the Rise, CMO Council Study Finds (PR Newswire via Yahoo! Finance) free online survey
While consumers are perennially worried about breaches in information security, those concerns are rising throughout the U.S. and Europe, enough to have a major impact on consumer loyalty and business relationships, says the new “Secure the Trust of Your Brand” survey of over 2,200 consumers fielded by the Chief Marketing Officer Council and the Business Performance Management Forum, and
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